A ringing bell that echoes on social media · A ringing bell that echoes on social media ·
After All terrain, but not all permitted, we are back at it with Fribourg Bike Friendly !
Our key message: One language for everyone, one language for safety!
The result is 3 one-minute video capsules, scripted in 3 distinct settings and produced in both French and German, with the mission to highlight the essential role of the bell and and the appropriate behaviour to adopt.
Notre stratégie
To make noise the smart way, Take Off spearheaded a 360° campaign:
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Organic and sponsored distribution on Instagram and Facebook (Feed, Stories, Reels).
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Two-phase rollout (May, followed by a late-summer relaunch) featuring strategic cross-promotions with cycling-enthusiast partners.
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End-to-end management: integration, content management, ad sponsorship, and performance reporting.
Results:
A campaign becoming a resounding success!
The first wave of multi-format advertising generated over 1.3 million impressions and reached 185,808 unique individuals across the canton of Fribourg. The message exceeded expectations by sparking a new civic movement resonating throughout the canton🔔
Will you be our next campaign project?
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